Effect House Review - A New AR Application For TikTok Creators Although still in its beta phase, Effect House continues to impress, thanks to its new creative features and tools for branded content. Its newest feature, Branded Effects, lets companies buy specific effects to promote their content, and influencers can use these effects to draw more attention to their posts. The brand name can also be added to the content as a hashtag, as can landing page ads. If you're a brand new user to the platform, we recommend checking out Effect House today. Although the app is free to use, it does require a download of 453 MB. The interface and functionality of Effect House are similar to those of other popular AR apps, such as Lens Studio and Spark AR. The developer, Meta, has also included how-to guides for creators, which can be helpful in getting started with AR. The company hopes to foster a creative community through the platform, which has been plagued with a disproportionate amount of blackface filters. There are over 450 Effect House creators on TikTok, so there's sure to be an effect that you like. To find a specific creator, look for their username underneath the effect name. Once you've found their effect, you can use the dedicated tab on their profile page to view their published effects. Moreover, you can check out all published effects in one place. But if you're unsure, don't worry, Effect House is completely free to use!